Trina Gray discusses her “2C” formula for business success: Consistency plus Creativity equals success. She emphasizes the importance of creating and committing to a yearly plan while adding thematic elements to keep the offer fresh. Trina shares her experience from 20 years in entrepreneurship, highlighting her success with various business models, including health clubs, a corporate wellness product, direct sales, and a mastermind group. She uses analogies like coffee shops and restaurants to illustrate how consistency builds trust and creativity keeps interest. Trina advises entrepreneurs to maintain a consistent core offer while incorporating seasonal or thematic changes to enhance customer engagement and business growth.

“People don’t come back to chaos—they come back to clarity. Be consistently creative, not constantly chaotic.” – Trina Gray

Topics

Overview of the Business Lesson

• Trina announces the focus of the episode: a business formula for success.
• She mentions that listeners have requested business lessons from her 20 years of entrepreneurial experience.
• Trina emphasizes the importance of self-improvement and personal growth lessons as a foundation for business success.
• She warns that the business formula will be less effective without a strong foundation in decision-making, self-improvement, and personal growth.

The 2C Formula for Business Success

• Trina introduces the 2C formula: Consistency plus Creativity equals success.
• She explains that the formula is applicable to various business models, including photography, healthcare, retail, and direct sales.
• Trina shares her experience with different business models: two bricks-and-mortar health clubs, a corporate wellness product, a direct sales team, and a women’s mastermind group.
• She encourages listeners to apply the formula to their specific business situations.

Examples of Consistency and Creativity in Business

• Trina uses the analogy of a coffee shop to explain the importance of consistency in offering a familiar product.
• She describes how a restaurant can maintain consistency while adding seasonal creativity to its menu.
• Trina provides examples of how businesses can balance consistency with creativity, such as an ice cream shop offering seasonal flavors while keeping staple favorites.
• She emphasizes that people crave consistency and can be confused by constant changes in offers.

Applying the 2C Formula to Different Business Models

• Trina advises creating and committing to a core offer or plan for the year to build a following and repeat consumers.
• She uses the example of a photographer offering a consistent photography package and a retail store committing to a specific line of clothing.
• Trina explains how consistency in a business offer can be likened to watching a television series or reading a book series, where people expect a consistent experience with creative elements within it.
• She shares her experience with the Body Beauty boot camp in her gym, which combines physical strength with personal development, and how it has maintained consistency while adding creative elements over the years.

Success with Consistency in Direct Sales

• Trina discusses her experience leading a direct sales team and the importance of consistency in promoting specific products or programs.
• She explains how constantly changing offers can confuse consumers and hinder business growth.
• Trina shares her strategy of repeating successful fitness programs and offering creativity through different prizes and formats.
• She encourages listeners to stick to a consistent plan and add themes throughout the year to keep their business fresh and engaging.

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